RAY-BAN #PROUDTOBELONG COMMERCIAL STARRING SCOTT WATSON
I was honored to don a red-speedo and appear as a lead in Ray-Bans #proudtobelong International holiday campaign!
The campaign went viral, with my red speedo eventually adoring billboards large and small all throughout Europe’s major markets.
Big thanks to Tiny Giant and Ray-Ban for the wonderful campaign about body positivity and how we all belong.
MORE ABOUT RAY-BAN’S “PROUD TO BELONG” CAMPAIGN:
The Ray-Ban "Proud to Belong" campaign is an advertising and marketing initiative launched by the eyewear brand to celebrate individuality, diversity, and self-expression. The campaign aims to convey the message that wearing Ray-Ban sunglasses is not just about fashion but also about embracing one's unique identity and feeling confident in one's own skin.
The "Proud to Belong" campaign focuses on showcasing real people from different walks of life, highlighting their personal stories and how they express themselves authentically. The campaign features a diverse range of individuals, including artists, musicians, athletes, and everyday people, who proudly wear Ray-Ban sunglasses as a symbol of their self-expression and individual style.
Through visually striking and emotionally resonant advertisements, the campaign aims to inspire viewers to embrace their own uniqueness and confidently express themselves. It encourages people to be proud of their individuality, to embrace their quirks, and to find their own sense of belonging.
The campaign may include a series of videos, images, and social media content featuring the diverse individuals and their stories. It may also incorporate interactive elements, such as user-generated content and online communities where people can share their own stories of self-expression and belonging.
Overall, the Ray-Ban "Proud to Belong" campaign seeks to go beyond promoting sunglasses as mere accessories. It aims to create a sense of empowerment and inclusivity, inspiring individuals to embrace their true selves and find their own place in the world while proudly wearing Ray-Ban eyewear.